GPL themes are able to be shared and redistributed however the end user sees fit.
That's the big difference. I can sell GPL themes myself for half price & they have no recourse. People can give GPL themes away for free and the developers have no recourse.
That's what the debate is about, whether themes inherit the GPL or not.
No one (that I know of) is arguing the GPL doesn't apply at all. What people, such as myself are arguing is that the GPL doesn't automatically apply to wOrdPRESS themes.
If you purchase Chris' theme, and sell it to me for $10, if Matt is correct, Chris has no claim against you, but if Chris is correct, he does.
Is all that right?
So if I tried to redistribute the theme as "Thesis", Chris could (1) sue me for trademark infringement. He could also (2) file a DMCA claim against me (or sue me for violating his copyright), if my product included his copyrighted CSS/JS/images/etc.
These remaining trademark and copyright protections are why Matt asserts that applying the GPL license to the Thesis theme would not hurt Chris' business.