At first glance without a thorough read it appears to me to be a discourse on constructed meaning, relevant to the zeitgeist concept we might know as "truthiness". An easier read on the topic:

http://theconversation.com/truthiness-and-alternative-facts-...

Pertinent text from the submitted article:

    “But “glory” doesn’t mean “a nice knockdown argument,’” Alice objected.

    “When I use a word,” Humpty Dumpty said in rather a scornful tone, 

    “it means just what I choose it to mean—neither more nor less.”