Same in Lebanon and several other countries in the middle east. 15 cents per SMS, now around 9 I believe. So people started using WhatsApp for all their messaging. When audio messages became a feature, people stopped using their phone service and switched to this annoying method of communication. Many people now default to WhatsApp calls for regular calls as well.
When I was there, my monthly bill was over $50 USD per month for very minimal usage of both data and calls. That's ridiculous...