Are you saying at customs they had you log into Facebook and Gmail?
I mean, they would probably still have cleared me if they had access to the full story, I'm not that much of a deviant. But take the board game nights as an example. A few of my friends smoke weed at those, and even though I haven't done that for 10 years, it's not something I'd want to be associated with on a social media site that a government trawls, so I make sure to keep that part out of the pictures.
On the other hand if you lack these things that everyone is expected to have, they become suspicious.