It's not about building better tools (i.e. the "artificial" wheels vs. nature's wings and legs), it's about building a thing that would be just like us, humans: intelligent and especially a thing that has feelings.
I know that the "feelings" part is most of the times neglected in these types of presentations (you cannot put them into any abstract representation, like you can draw a wheel using geometry), but it's what most of us, people who are not in this field, expect from AIG. Great Science Fiction works (novels, movies) have talked about this subject (AI and human feelings) long enough, but it somehow never makes it into academic presentations.
Just think for a second of the self-driving cars problem. Someone on HN (or maybe reddit) explained a couple of days ago that even if we 'd manage to devise such a system that would be considerably better compared to humans we'd still not be ok with these machines killing us on the roads. Now, imagine these machines possessing the feeling of "guilt", or of "compassion", I'm pretty sure that the percentage of humans that would become ok with some AIG driving our cars for us will rise dramatically (I know I would stand on the AIG's side). We don't mind the fact that machines kill us, accidents happen, we mind that machines kill us and they don't "realize" what they've done and they don't support the consequences.
Re-reading my comment I feel like it sounds a little pop-sciency, didn't mean it to go into that direction, it's just my interpretation on how I think things are. I for myself would love, really love, if we'd somehow "make" an AIG capable of telling genuine, funny jokes.