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I'm fairly sure that 90% of those wacky "exercise" ideas - like the hip-swivel chair - were created on a whim, or as a bet between two businessmen.

"Alright, we each have a month to come up with, manufacture, and advertise the most retarded exercise tool we can come up with. After six months of sales, we'll determine the winner by units shipped. Loser has to do a line of blow off the winner's genitals."

Well, that explains the Shake Weight..

That's the #1 reason I want me and at least one good friend to be awash in FU money.

Just another way to exploit the human weakness for easy answers. If you're fat, losing weight and getting in shape is going to take work. Either discipline to eat less, or to do real exercise (3 minutes a day using some gadget is going to do NOTHING), most likely both. TINSTAAFL.

Preferably the body of someone else.

(And to be honest, the ads for pure resistance workouts are even douchier.)