A Serf on Google’s Farm
talkingpointsmemo.com
talkingpointsmemo.com
". If we were kicked off the road more than half of our total revenue would disappear instantly and would stay disappeared until we found a new road – i.e., a new ad serving service or technology. At a minimum that would be a devastating blow that would require us to find a totally different ad serving system, make major technical changes to the site to accommodate the new system and likely not be able to make as much from ads ever again."
Is there a framework/library whatever you want to call it that helps with that, I mean something that abstracts you ad serving systems enough that when you need to slot another in its place it's a matter of some configuration properties or a couple lines of code changes?
I wouldn't say so. First of all, outside the anglosphere and europe google ain't that popular. Slavic countries mostly use Yandex and Asia has Baidu. Whilst Google is globally represented, it does not have a global monopoly, at least on the Search Engine market.
Also I have switched to DuckDuckGo and I must say, that I do get better results, with the absence of personalization. Living in Germany, mostly using english systems and speaking russian gave always half baked results, where searching for anything programming related was a hit and miss affair, even after tweaking search language. With non-personalized results I find myself finding stuff more quickly, at least related to my work.
With the recent wave of "leaving Google" movements, I think it is the single best time for others to step up.