That's the price of admission for being such a cultural and economic force I suppose.
I for one, am incredibly excited. Their last keynote was packed with stuff, and it seems this one will be too. Lots to dissect.
Off the top of my head: iPhone, HomePod, Apple Watch, Apple TV, iOS/macOS/watchOS/tvOS public releases, updates on their new APIs like ARKit/CoreML, and whatever else they have up their sleeve.