I'm a bitcoin maximalist but there is an upcoming ICO that i have to plug. I bought some to use, not to speculate on, but in hindsight I didn't realize there was an opportunity to make some profit.
It's a lending platform. P2P lending w/o the need of banks. You don't need credit for a loan because you put up collateral in the form of Bitcoin (or probably Ethereum as well).
I've seen all the pump/dump tokens, and i'm not interested in those. I'd actually use and benefit from this platform. I hold a pretty significant amount of BTC and I learned after selling some btc to never sell again. However, If there is a time when I need $USD, I can put up my BTC as collateral, have USD deposited to my bank account, pay interest on it, and once I've paid it all I get my BTC back as well.
It's so easy to be cynical this early, and I don't blame you but we're still 3-8 years from the "Facebook" era of crypto... you're upset because we don't have the ecosystem now, but that's also because people are still coming out with use cases.