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Big difference: when you invest in a startup, you get equity and certain rights. The founders can't screw you too easily.

With an ICO, you don't get any equity - you only get to use a service, maybe, in the future. Most ICOs are therefore only a speculation.

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From the article:

> The incentive for holding OMGs, is to take part in the network validation process. We also see a long term value/appreciation in the OMG price as more and more transactions take place on the network.

So you can stake your tokens for a cut of the transaction fees (much like miners do).

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