Why would parallel downloads be a good thing? I can think of so many drawbacks.
Even allowing only 6 concurrent downloads like most HTTP client/servers would be a big improvement.
I can see the argument why one might not want it - total time to getting an app to play with can be increased.
What I really can't understand is why they pause all download activiry while installing an app. That's truly maddening.
Parallel downloads increase contention at all levels: CPU, Flash, FS, local network, ISP, server. Serial downloads make the store a better citizen.