I can't help but think that if an IPO went like this, and the share price ballooned after colo'd bots scooped up the cheap shares, people would be up in arms about the company leaving money on the table. Just the people in this case are the artists, who traditionally get screwed anyways. And ticketmaster doesn't have the same incentive for accurate pricing. Also there's social stigma of money being the gatekeeper to fun/cultural things.