Say I'm 80% evil and I fund a think tank. The think tank's reputation was 100, and now it's 60 with regard to statements about me because my funding it makes it seem biased. If it published a story that says I'm actually 4% evil, then it gets a reputation boost, I'm not looking as bad as I actually am, and I'm well positioned to let the organization do positive spin when I really need it.
I would say that Google and similar orgs actually usually do this. But Google and Amazon are getting really, really nervous when people talk about monopoly. If anti-trust comes back into vogue, and it could possibly, then it's an existential threat for these empires. They have to carefully manage their carrots and sticks on this issue, and with this one they went with the stick.
Of course one could argue that nobody funds you if nobody trusts you. Interesting to see how this one pans out...
This guy is just trying to sell a book.
Or am i mistaken and think tanks are usually politically neutral pure-research organizations?
As a lobbying strategy it would be a little like Google trying to take financial control over Cato or Heritage, not to get those think tanks to spew pro-Google stuff, but to ensure that the primary conservative and libertarian voices in Washington were unable to criticize Google.
(Cato's relationship with the Koch brothers gets similar criticism).
It's definitely fraught! But New America isn't a victim here.
"Think tanks" are influence laundering operations.
If someone or some corporation wants something (anything) done, it is more persuasive when the proposed ideas come from an ostensibly neutral organization rather than a transparently self-interested one.
This works well or it wouldn't be done this way. This is also why influence laundering organizations will fight tooth and nail to defend the appearance of funding-independence while knowing quite well that it's a lie: the appearance of neutrality is the product they are selling to patrons, and if they can't sell product they will go out of business.