In addition to linking tickets to the buyer by name, I believe the ticket selling platform should facilitate easily reselling tickets in the case where the buyer cannot use them. If I am unable to attend a concert, I should be able to indicate this to the platform. The platform should then attempt to sell the ticket at the most appropriate price. If the ticket could be sold at full price ahead of the event, I should end up paying nothing except possible transaction costs. If the ticket sells at a lower price, I should only end up paying the difference.

Easy and safe reselling of tickets should be possible, at ideally no cost to the person reselling the ticket. I think this would be a nice feature of a consumer friendly platform, and a necessary mechanism in order to make the "link ticket to name" approach be fair.