Isn't it a good thing for everyone if Google has Monopoly?
Real Estate
Construction
Healthcare
Wouldn't those industries be more efficient for end customers?
Real Estate
Construction
Healthcare
Wouldn't those industries be more efficient for end customers?
How well have [effective] monopolies on internet or cable services worked-out for you?
But unless they continue to act as if they're competing, they will stagnate.
Remeber AltaVista? The amazing search engine from DEC? No? Why? Because Google.
Just in the search space, there are many "better" search engines - which is why Google, to continue with this exemplar, is NOT a search engine company .. they are an advertising company which happens to have a good search engine, decent mobile OS, good enough map apps (they do own Waze, after all), great social network, etc
The advantage of the ecosystem Google has is they can be "good enough" in several areas that have far better individual options: but DuckDuckGo, for example, doesn't have a web-based office suite. Or a mobile OS. Or a maps service. Or a browser. Or. Or. Or. Or.
It is the ecosystem that ties people in. (No doubt, Apple, Microsoft, and others have various takes on the whole ecosystem thing, too - I'm just sticking with Google because it's who you singled-out.)
I rarely hit "google" when I "google" - I find results off DDG, Bing, and Qwant are "better" (and have each as the default search provider in different browsers).
What, inherently, makes you think Google (or any other company) would (or does) "do good"? Companies exist for one purpose - maximizing shareholder value. So long as they don't run [too] afoul of the law, they'll operate in more-or-less whatever manner they can, by-and-large, that accomplishes that end goal.
And who gets to decide your mythic "reasonable profit"? You? Me? "The government"? Some other external organization? Is it 10% net profit? 30%? 50%? 80%? 255%? How is that number decided upon? Why is it that value and not some other value? What happens if "reasonable profit" is defined as 30%, but they happen to make a profit of 40% this quarter/year/etc? Who gets to decide where that "unreasonable" percentage goes?
And sure, you might happen to get a "BDFL" in charge of the company ... today. What about tomorrow? It's the age-old problem with absolute (or near-absolute) monarchies / dictatorships /etc: you might get a Marcus Aurelius. But you get Nero, too.
That's not to say that they don't provide benefits. There are lots of examples of that, but more often they tend to squeeze the most out of their monopoly and ignore looking into providing newer, better, and less costly services.
Consider Sears & Amazon. There's no good reason why Sears didn't evolve into an Amazon like business model except they didn't have the vision or motivation to embrace change.
If you read Theodore Houser's book, "Big Business And Human Values" you'll see how different the company became after they went public (it was employee owned when he ran it).
I suspect that to a significant extent both Google and Amazon are still controlled by those who got them where they are, and this is why they aren't squeezing as much profit out of revenue and instead reinvesting much of it in acquisitions and development.
When or if they ever become entirely owned by investors is when they will start to decay, just like Sears.