The measure of good farming should not be yield per acre, but nutrient density and food safety instead. It's completely upside down at the moment.
Do you think his grandfather would have cared about "competitive advantage" in favor of dropping the standard of produce quality? No. His grandfather had exactly the mentality we need in farming, which is quality before quantity.
You as a farmer are responsible for the health of the people you feed, and the health of the land and its ecosystem.
This mentality that everything has to be turned into dollars in the most efficient way, will lead farmers to sell us chemical bricks packaged as food if they just can get away with it, because..you know..it's efficient.
Think about that for a moment. When the only measure is dollars, you sacrifice everything that is important for humans and the planet in favor of profits.