But aside from that, 3 people at Google get to effectively dictate what the world will see on the Internet via the top 10 on the search. 1 guy at Facebook gets to dictate what is on my Facebook page. (I certainly don't get any choice in the matter, beyond banning people) This sounds a lot like a dictatorship, and is this what a free society does? Might a free society decide that it is in the society's best interest to have social media be governed by elected officials, and to not be scientifically designed (via A/B testing) to be addictive?