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He was the president of Django Software Foundation while running the startup.

So naturally he was a big proponent of Django and his stack was written completely in Django.

Right. But what outcome did Django have on his startup? Seems to me they likely would have committed all the same business mistakes had they used, say, Rails or Play.

My take on this, drawing from his "Humans gonna human" is: "Engineers gonna engineer" - a mistake that's cost me dearly in the past.

The article is adapted from a speech given at Djangocon. The title includes "Django" to explain why Django developers would be interested in it. Out of context here on HN, any startup failure draws interest (no matter what technology), so the Django mention looks odd.

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