Sure, the Red Cross has mismanaged stuff, but this new charity could be even worse. All the article tells us is that Facebook thinks highly of them.
Red Cross:
Mostly OK, but... there are some occasional issues.
https://www.charitynavigator.org/index.cfm?bay=search.summar... https://www.charitywatch.org/ratings-and-metrics/american-re... http://www.npr.org/2016/06/16/482020436/senators-report-find...
Meanwhile the Center for Disaster Philanthropy ... is smaller.
https://www.charitynavigator.org/index.cfm?bay=search.summar...
I actually can't quickly find any issues on them, though comparing the one common source they seem to have far better transparency, and lower internal overhead (I suspect more volunteers?).
Red Cross: http://www.redcross.org/about-us/news-and-events/publication...
CDP: http://disasterphilanthropy.org/who-we-are/financials-annual...