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Interesting choice to have people sign up for free stickers. I expect a follow-up article on "The Marketing Behind the Marketing Behind MongoDB" :)

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Both the stickers and three-part series were conscious choices.

Etsy did a three-part series on the benefits of MongoDB in the early 2010s.

MongoDB was also well known for its stickers, and their marketing team wrote online about how these stickers helped solicit emails:

"Give away swag: This is a low cost, easy way to build a lead database and get developers to decorate their laptops with your logo!"

I see, thanks for the extra context. By the way, the notion of "marketing attacks" is a powerful one, it's going to stick with me.

I take it you never skateboarded. If you really want to see a veritable marketing orgy, look at the skateboarding world. It's gotten even crazier last time I looked.

This is like the kale salad of that type of marketing. It is definitely effective, though.

Do you know if it ended up ever being a full series? The Etsy site only has the first two parts.

It ended at two, but these were later follow-ups that seemed inspired by the early experience. The first one below especially felt like a coda to the first two:

http://mcfunley.com/why-mongodb-never-worked-out-at-etsy

http://mcfunley.com/choose-boring-technology

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