I tried Old Spice Odor Blocker because I loved this commercial so much: http://www.youtube.com/watch?v=3tI4CbCniBI

I actually loved the product and will be using it for the forseeable future. My wife loves it even more than I do :)

I'm sure they are seeing increased sales, when it comes to body wash people usually just follow the commercials.

Before they'd just ignore old spice, and would head straight for the Axe stuff...but with the new commercials they now also consider old spice.

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My wife keeps saying she's gonna buy me some, or that I should buy some, just because of the ads.

The point of ads is to get you thinking about and talking about a product you wouldn't have otherwise. It's nice if they improve your perception of the product, but that's not as important as just getting yourself into people's heads. e.g., "there's no such thing as bad press"