Technology companies must be willing to disrupt themselves before the competition does. Your argument here is like saying Netflix should not have pursued streaming because it rendered their core competency of DVD-by-mail logistics worthless.
Technology companies must be willing to disrupt themselves before the competition does. Your argument here is like saying Netflix should not have pursued streaming because it rendered their core competency of DVD-by-mail logistics worthless.
Facebook also disrupted itself by investing heavily in mobile. It's desktop experience is still useful, but it's mobile experience is what really matters today.
The Innovator's Dilemma is very well understood now, which is why you see many of the big tech companies dominating now. Disrupting your own business is part of the DNA of the biggest tech companies today like Google, Facebook, Amazon, Netflix.
Kalanick described autonomous driving as existential to the company. He didn't see autonomous vehicles as a disruption, but as the natural progression. Human drivers are a stopgap measure until the technology is ready. The question is when that will be, and whether Uber can last until then.
Why doesn't anyone ever ask if the competition can last until then as well?
Remember, you don't need to be faster than the tiger, you just need to be faster than whomever you're with when a tiger shows up.