I know some people like to hate on Joel but this article is as relevant as ever: https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-...

There is almost no software priced between $1,000 and $50,000. Only big companies can afford to pay $50k+ for software and as a result they want a lot of hand-holding, support, and customization. Because they're spending so much they also want a lot of CYA assurances. Let's also be honest: they also want sales people to buy them lunches and send them bottles of scotch.

Selling to enterprises for $15,000 is a great way to go out of business: you won't be able to pay for enough staff to keep the sales pipeline flowing and you're too expensive for individuals and small businesses no matter how much value you deliver.