Very clever. I don't know who makes the stuff, but since childhood I associate that brand with innovative ad campaigns. Besides the good-natured absurdity of this one, issuing some unique versions strikes me as the modern equivalent of branded trading cards - generate buzz for your product as people spend time ensuring that they've seen them all.
Brilliant. I just sat and willing watched 9 different adds for old spice. I love the commercials and this is over the top. I bet the cost to produce each clip is pretty small and the traffic that this is generating must be huge. I have no idea how much this will drive sales, but I've got to think it will.