One would say that if you have the money you earned it and you would research the company you're going to give your money. But most of this "Alerts" are just common sense.
What am I missing or why are they releasing these alerts?
Tiny bulletin board companies are using buzzwords to get stock traders to buy their shares for no reason.
The alert is that one of the buzzwords is "ICO" and "token sale".
Just like when the buzzword was "internet" or "business chat" or "self driving car".
It is just an alert about the buzzword being used in the stock market, before people FOMO.
This alert isn't about or geared towards ICOs or token sales.