e-bikes feel pretty saturated right now. You can get very pricey made in america brands, or very cheap made in China brands. What is there niche?
Trek, Specialized and Cannondale all manufacture in China. Waterford and Vanilla don't make electric bikes. Even Stromer, with $10k bikes, only does final assembly in Switzerland with Chinese components.
Maybe you meant that historically-North American-branded expensive e-bikes (with in person support at local bike shops) vs. came-out-of nowhere brands with poor support and great prices? [Schwinn, Cannondale, GT & more are owned by Chinese conglomerates]
The middle path seems to be smaller North American aggregators/assemblers that sell direct or to bike shops that aren't tied to big-Co. exclusives (if thou wants to carry Specialized, thou shalt not carry XYZ) such as Rad Power and Juiced.