Impressive or not I just wish people would stop using monthly averages in the headline like this. You can't really make the case that this in-depth stack dive is for a layman audience, so you have to know what a meaningless metric it is.
On the other hand I feel that the article is very light and is indeed more for layman audience :) In depth one would be 10-15 times longer (and 100 times harder to write).