It's a classic speculative bubble. People are making bets to position themselves for a situation where Bitcoin will be worth a lot in the future, but the valuation is untethered from any intrinsic value.
The surge becomes self-sustaining, in that as news stories of easy wealth spread and more speculators bundle into the market, it fuels more demand from new participants looking to get rich quick. This is not sustainable in the long run, and as soon as the crowd gets spooked all the dumb money will bail out very quickly, leading to a very fast crash.
The Gladwell book "The Tipping Point" is a good read about how ideas and fads take hold in societies. It's more a function of the way information spreads than about any secret knowledge about Bitcoin. Nobody can predict the future, but Bitcoin speculation is an attempt to gamble on it.
There's an investment adage that's something like "When your barista's telling you to invest in something, it's time to get out". Have had a number of non-tech/non-finance friends ask about how to invest money into Bitcoin lately, which is a signal to me that Bitcoin is becoming dangerously overheated.
Take a look at http://static4.businessinsider.com/image/515b40886bb3f7bd490... from the South China Seas bubble in the 18th Century. The first half of that curve look familiar? Guessing we will see a lot of Newtons in the not so distant future...
(Still, I have some crypto as part of my investment portfolio, about 2% of my net worth... you never know...)