Wait, are you critiquing Snopes based on the personal lives of the people who run it, based on an article about them in a tabloid? Are you trolling?
So yes, I'm quite interested in the personal lives of the people running a company about to be ordained as "the objective truth" by Facebook/Google/et al
For that reason, I'm also interested in who's being made the gatekeeper, because I already know who's out there wanting what, and how much capital they have. None of this happens in a vacuum.