http://www.businessinsider.com/gselevator-on-wall-street-wat...
I mean, I dig the notion of the human experience being "analogue." But the human experience doesn't normally include spending twenty-plus years worth of a normal person's wages for a useless trinket to wear on your wrist. I'm really torn about this. The device is something amazing, but the cost is extravagant in the extreme.
The truth is that extremely expensive watches are a poor form of wealth signaling unless they're loud (think of a Hublot encrusted with diamonds, or something extremely iconic like a Rolex). If you walk into nearly any room wearing a Patek, Lange, Vacheron, etc. I can virtually guarantee that your watch will simply go unnoticed.
I actually like Rolex watches quite a lot for the real engineering work that goes into manufacturing them, but I don't own one specifically because I'd rather not broadcast an expensive item on my wrist. I consider watches like these to be a form of art that emerges from the idea of practicality but also frees itself from it (as do most collectors I've personally spoken to).