We're talking about people who install a program to defraud advertisers. The complaint was, "we're sticking it to people who censor and use social control."
"The rules" in this case are that censorship and social control (presumably) exist on the platform. If you don't like that, don't participate.
But don't say, "OMG censorship" and use that to justify defrauding advertisers while continuing to use the free site that you deride.