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> Can you imagine going to a taco stand and saying to the cashier, "I really need 10 tacos, but before I hire you to make them for me I need to know how passionate you are about making tacos..."

Isn't that what you're doing when you go to a hip looking taco stand instead of to Taco Bell?

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In my experience, no. I don't believe quality from a repetitive process has much to do with passion.

I live in SoCal, the land of taco shops, and most are manned by wage slaves. I'm sure most are completely happy doing their job, but passionate? No. That's the owners of the trendy taco shop, not the people actually doing the labor.

Well, kinda - but you're also nominally buying self-righteousness, classism, and maybe some better ingredient quality.

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