Nope. The blogger is getting 3 choices in their Settings pages where they specify the keywords they want to link to:
1) Brand names like Apple, Best Buy, etc. 2) Product names like Dell Laptop, etc. 3) Generic names like Indian flights.
Linking is going to occur automatically depending on the selection (this is an upcoming feature). We don't have keywords that are too generic to avoid the spammy look.
This is taking some time but we're also working on relating the keywords to the overall context of the post so only the relevant keywords are linked.