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I dont think this will be adopted broadly unless it matches the price of real milk.

Given that oat milk cuts out the middleman (middlecow?), should this not be cheaper anyway, or are there scale effects preventing it from reaching price parity?

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It seems to have seen widespread adoption in Norway already (probably due to the large and still growing vegetarian market). The non-cow options are all more expensive than cow milk, but that doesn't seem to make much of a difference.

As far as the middleman, at least cows don't typically charge money for their services.

Well, cows do cost money to keep, which is what wohlergehen must be referring to.

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