I'm not sure I get this. He's saying that to do stuff people need to have motivation, ability and a trigger (which could presumably be just them thinking "hey, maybe I should do that"). Is that new? At all? Is there anything else to this "Behavior Model"?
And the referencing style seems a little, uh, odd.
This is scoring very highly on my crankometer.
he goes into detail on the other parts of the website