Fuck. If Google ends up with Vive and Facebook has Occulus that'll about kill my interest in the tech. Both of those companies would rather flail aimlessly at making money over providing a quality product and the last thing I'd like to do is invest in their ecosystems further. Though Google is capable of subsidizing the tech for awhile, which might be nice...
It's finally starting to get reasonably priced for what it is (I have earned the right to complain; bought a Vive a ~year ago). Haven't touched it for about 8 of those months because the games weren't fundamentally better than non-VR and in a lot of ways were worse.
So much potential there, though. Play Quake in VR and realize what 21 year old (and free) tech is capable of.