> Customer Obsession - Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

Oh yes? I never asked to be reminded 10 times a day to become a "Prime Member", every single time I purchase something via Amazon using evil dark patterns (make the "skip" option appear as a text link and not a button).

This and the whole concept of selling certains items to Prime members ONLY, and the fact that their prices are far from being as good as they were just 2-3 years ago, I can tell you the obsession now is clearly with profit margins than anything else.