The threat is becoming another pondskipper on the ocean of human experience.
When you know 40-something people who've spent their entire existence revolving around popular culture, you know somebody with no opinions or ideas or feelings the box on the wall didn't package and deliver to them.
It's important to be able to relate to other people, but when so many people are consumed by something, religion, politics, 'popular culture', then I think it is fair to wonder why you'd want to relate to that, they look a lot like dead ends.