>If you’re over 50 you might just remember the birth of Google, with their famous motto ‘Do No Evil’.

I love how people misremember this motto. The original slogan was "Don't be evil" which is quite different and far more subjective to start with. Now they have updated it to "Do the right thing" and you can imagine how easy it is to dance around that.

But people seem to think Larry and Sergey were actually trying to be ethically meticulous. Nonsense--the slogan always had the subtle meaning of "Don't be Microsoft-level evil" and it turns out that was not an easy hurdle to clear.