How this Japanese founder created smart LED shoes and is planning to scale it

I thought the ending paragraph was flawed. Betamax showed the weakness of the 'go-it-alone' strategy.

FTA: Morita insisted that Sony products only be sold under the Sony brand. And this may come as a surprise to millennials, but at the time of Morita’s death in 1999, Sony had the best consumer brand in the US, far ahead of icons like Coca Cola, GE, or Apple.