Out Of Nowhere, The iPad Has A Real Competitor
ipadtest.wordpress.com
ipadtest.wordpress.com
The fact that the app ecosystem is huge, has plenty of quality titles. I don't have to spend any time building apps to satisfy my needs, nor spend hours figuring out how it works.
Yes, I could buy four of these devices for the price I spent on an iPad, but if they don't provide user experience parity to an iPad, how can it be considered a "real competitor"?
Me included, BTW. I could buy one of these and a Nook for less than what an iPad costs. For me, it's a winner.
It's a competitor, even if you prefer the iPad.
The reason why I am dismissive of this device is that the headline of the OTA is a little bit linkbaitish considering that the device is made by a little known Asian manufacturer who is going to spend next to nothing on marketing and has a questionable pedigree when it comes to product quality.
There will be real competitors from Android and WebOS, once the big players enter the market. But this thing? No way. I would say that none of the big players with plans for an Android slate would even consider this thing competition.
Is the iPad a real competitor to netbooks? This specific product is not a huge risk for Apple - it's easily clonable by other manufacturers and, by itself, it will never have a huge market share. The combined power of just about every Chinese manufacturer is a very real threat to Apple.
Steve must remember the Apple II.
Hardware makers for this class of devices will not - and need not to - spend a ton of money on marketing. They will have this thingie sitting on aisles of major supermarkets.
And that's a killer move in the lower-end. Nobody will remember their brand next week. But, in the meantime, they will sell lots of units.
I see a lot of cheap keychain digital cameras being sold at supermarkets, but I highly doubt that anyone would seriously consider them to be competition for even a $100 digital camera from any major camera manufacturer.
Competition isn't just about features or market share in the overall segment. Apple has a very specific set of customer personas it sells to, and it does well selling to them. That people outside of their defined persons buys their devices is -gravy-. I highly doubt any of their target customers are even interested in this Pandigital device, which makes it a device that is not real competition for the iPad.
iPad sales will eat into sales of both desktop computers and laptops. Not all people need a desktop computer to check e-mail and browse the web. An iPad is cheaper than many desktops and very mobile, which may be a bonus. A lot of people also demand similarly simple uses with mobility. If all you'll do is to check your e-mail and browse the web, the iPad may be the notebook for you.
Nielsen's tests very emphatically disagree
Neilsen tested only speed if you read only the first half of the results. You might want to read the next one as well. It's called "User Satisfaction".
Also, satisfaction can mean a number of things, and he didn't define it, as evidenced by comments about weight. A lot of people could have had higher reading satisfaction on an iPad because it's an iPad.
Neilsen's results have no bearing one way or the other on my original statement, which is that people don't buy iPads to read books.
People absolutely buy the iPad to read books. It may not be the only thing they do with it-since it is a multi function device. However reading books is a very large component of the purchase for everyone that I know that has bought one.
My graduate program just bought 65 iPads for the incoming class to read their books and PDFs. They bought those based on user feedback that people hate reading on the tablet and don't like hauling around forty seven pounds of dead trees. The majority user request was to load the reading on an iPad.
I use it to read HN - with the iPad user experience (TM) mere troll posts are transformed into repartee of Swiftian brilliance by simply having 24bit colour in the icons and rounded edges to the buttons.
This might sell a few hundred copies to hackers and other people that like rooting their devices. It will be 0.000000001% of the total tablet market, while iPad sells 2 million per month.
No, it's not. On the iPad you can adjust the brightness of the screen directly in the iBooks app if you want. But when you want a brighter screen for anything else, you can have it.
* * *
The human visual system adapts to the level of illumination it is looking at, so the times when eyes “hurt” are basically only when going from being dark-adapted to suddenly looking at something bright: for example, going from a darkened movie theater out into a sunny day. If you turn an iPad on in a completely darkened room, it might seem bright when first looked at (even this is not going to do any lasting damage, and is just a temporary annoyance), but if you spend more than a few minutes reading, your eyes will adapt to whatever its brightness is, and it shouldn't really be a problem.
Anecdotally false. On really bright summer days (and on sunny days in the winter with a lot of snow), outdoors are too bright for my visual system. I have to squint or my eyes will hurt, no matter how long I stay outside to adapt.
Anecdotally this is true for at least some of the people I know as well.
The fact that bright light can still annoy you just shows that there is an upper limit (and there is a lower one too, obviously) -- not that it doesn't work.
> ... so the times when eyes “hurt” are basically only when going from being dark-adapted to suddenly looking at something bright
(emphasis added)
Obviously I realize that pupils adapt, but I read the post to imply that there is no such thing as absolutely too bright.
What I meant (and should have stated more precisely/clearly, not using the word “only”) was rather that, at the intensity of an iPad screen, adaptation should make any hurting stop. The iPad screen is several orders of magnitude dimmer than the brightest sunny days. Light adaptation takes us pretty darn far.
What about a tablet formfactor suddenly makes backlit LCD screens completely unbearable?
we're talking iPad here. I haven't used one in direct sunlight, only in a bar one evening, but I do have an iPod touch and new Macbook Pro with glass (or mirror) display. Few downsides to Steve's obsession with glass:
- as I said, no matter how bright is backlight glass becomes mirror in sunlight (M̦̆̆BP is mirror even in low light) - thus backlight has to be driven at very high power, regardless of conditions - baclights' low setting is still much higher than on similar non-glass devices which makes said devices painful on the eye in the dark (same applies to my HTC EVO, especially for you Apple fanboys)
[1] http://en.wikipedia.org/wiki/TFT_LCD#In-plane_switching_.28I...
Also, there are unmentioned features in the iPad's favor, most notably an App Store with 200k titles in it.
Not every tablet needs to compete on all the same aspects as the iPad.
I'd argue "compete" should mean that someone looking for an iPad might end up buying the competing device instead.
However, in the market today, for all practical purposes, almost all you can get in the tablet space is the Lexus (iPad), when a lot of people actually want a Kia (in this case the Pandigital Novel).
So as time goes on, this is definitely relevant to Apple. I wouldn't classify it as a "threat" quite yet, but over time products like this will at the very least remove a great deal of their pricing power.
In the earlier days of motoring, the Kia equivalent would have competed with Lexus. No one would have known, for example, whether Lexus is luxury, Kia is budget or both.
Just because your dad won't know about it, doesn't mean that features and price aren't competitive.
This is in the netbook range Best buy will throw next to the check-out aisle.
It'll be the same with these two tablets. People may buy the $200 thing because it's cheaper. Some (maybe even myself) might buy it because it's hackable. But nobody who wants an iPad will buy this instead, therefore they don't really "compete" by any meaningful usage of the word.
My point is that few people buy electronics on impulse, without research, before walking into a store.
Perhaps if the price is $500+, but at $200 it can be an impulse buy.
The information is available online. Do you really think people walk into Best Buys before they do their research? Perhaps if money is no object. But for most people, it is, and therefore research is pretty imperative.
I do most of my 'research' by browsing in shops. I often go into places like Best Buys, Frys, looking for 'stuff I probably want'.
Also most people have credit cards. Most people often don't worry about money when purchasing things. They worry later when they're in debt.
The threshold is different for everyone, but I would say that $200 is below the threshold it makes sense to bother researching all that much if it looks like it might be useful. No point spending a couple of hours, extra petrol etc to "save" a few $.
The only way I find out about good apps right now is through word-of-mouth and through reviews on trusted sites.
Apple needs to fix this.
Best is always "WOW I CAN SEE MY COMPUTER" style and worst is always "IT DOES NOT WORK GIVE ME MY MONEY BACK".
Actually helpful app reviews would be a massive improvement.
Just because they are in the same larger market doesn't mean that two products are "real" or "direct" competition.
Do you think BMW considers a person who buys a Corolla (and can't otherwise afford a 3-series) a lost customer?
That's not counting the pre-announced devices from every one else.
I don't love it when jerks deride Apple fans as "the faithful". We're a pretty damn discriminating and thoughtful bunch of folks.
A great many things are a ripoff at any price.
Features that you don't need/use are not relevant and most people will prefer design/style/etc... to those extra features.
IMHO this is what Apple's success is based on. Quality and style over Feature lists.
It really depends on whether I need to carry stuff from one place to another. Or whether I want to use a road to do it.
1) It’s a resistive screen. 2) It’s not a very bright screen, like the iPad. 3) It’s not a blazing fast CPU. 4) It’s limited for video. 5) It will be heavier than most eInk devices. 6) There’s no 3G, it’s WiFi-only.
Here's why these matter.
1) There is a very good reason no one uses resistive touch for devices intended to be used with your finger. The experience is horrible. You're better off trying to use your fingernail than you are your finger, and that's just awkward. 2) From the photos (and they might just be bad photos) the screen looks find for black & white, but muddy and washed out in color. 3) So responsiveness will suffer when running the full version of Android 4) TILT 5) This hasn't really been a problem for the iPad, but the iPad doesn't suffer from the cumulative negative effects listed here. 6) Not a big problem, IMO. A lot of people bought the WiFi iPad, and for good reason. If you're going to have a 3G data connection, it should probably be in the form of a MiFi or something similar.
Here's the biggest problem of all, items one, two, three, four add up to a lousy experience, and experience is everything. Sure, people might buy it once, but they won't use it if the experience sucks, and they won't buy another. The shame of the matter is that they may condemn tablets in general, rather than understand the attribution as I've listed it above.
The iPhone is instantly responsive to any touch, and when you get used to using a multi-touch device, you really can't go back to using a resistive screen. I felt like it was 1995 and I was using an original Palm Pilot.
Hobbyists/tinkerers probably wouldn't consider an iPad because of who they are. That puts this device in a different market segment. Despite the fact that this device has similar features and form factor to the iPad, this device and the iPad aren't really competing for the same customers.
I hope they sell enough to stay in business and make a bit of money, but really, this is a niche product compared to the iPad. And that's saying something.
You'd be much better off with an iPod Touch than this thing. It's faster, runs the latest software, has a proper touch screen, fits in your pocket, and is overall is a much higher quality of software and hardware.
I really wish there was an iPod Touch equivalent Android device, but so far there isn't. And there won't be an iPad equivalent until Google develops a proper tablet OS, with its own tablet UI guidelines and SDKs to make it happen (rumored to be Android 3.0). But that obviously won't prevent manufacturers from rushing out devices before the OS is ready. Buyer beware.
Until the competitors really start to care about excellence, Apple will continue to dominate. I say this not as a particular Apple fan, but out of frustration with "open" alternatives I'd like to use that just f*cking blow compared to the benchmark Apple has set.
I mean you're trying to sell me a super-smartphone (HTC Evo) with shitty battery life? In 2010? what the hell?
No, it's not. Sensationalist BS strikes HN again.
Future versions of this product will be able to take advantage of Android applications. At this time w/ the ifirmware version at launch, the first Pandigital Novel eReaders are not designed to support additional Android applications.
But when the first 10"+ screened Android tablets come out from quality manufacturers, they will give Apple a run for their money. I hear there are a number of such devices being held back for a Fall launch for the Christmas purchasing season.
If I could buy a similarly speced + quality finished tablet to my iPad that ran Android I'd switch in an instant.
When the price is under $100, which should be soon, it might be a fun little hacker toy to put in interesting places, like glued to the front of the fridge, in the back of the headrest in your car, etc.
The only advantages being cheaper (I would hope so given the specs!), running Android (debatable) and using an SD card for storage.
Even the site lists more cons than pros...
I'm guessing my five year old niece, who enjoys playing games on the iPad, won't be purchasing this tablet to drop her own game on the Android market. Or, the grandmothers who own iPads - I don't think they've been clamoring to develop some bomb ass apps, if only they didn't have to learn that pesky Obj C.
Not saying that all grandmothers or five year olds can't code - just that Apple is selling an experience, one that many people enjoy. Give a person an iPad and this, and see which one they enjoy using more. Resistive screens? A huge impact on experience...
http://www.nytimes.com/2010/07/12/technology/12google.html
"User testing has been done mainly in schools with groups that included sixth graders, high school girls, nursing students and university undergraduates who are not computer science majors."
Pandigital Novel: 5.5" x 7.5" x 0.5"
That's not a real competitor.
The 6-inch, 800x600 e-ink readers are now at 150 USD (Borders, Amazon, etc.). Some with SD and Bluetooth included. A bit more for touch screens (Sony?).
So, battery life and readability versus color and Wi-Fi.
Having said that, this looks like a pretty cool device. I've been thinking about rooting my nook, but this would be an even better target. If it's fast enough for PDF display, it would a nice reference tool, and in my opinion the only way to get a decent book reader is for some third party to make one. I haven't seen a single one that has a decent text layout algorithm.
The "problem" with the iPad is that at this size and resolution, the web pages themselves look pretty astonishing, so there's less need to get a reformatted version as an app. And the iPhone 4 and its technological advances almost make me want to wait for a 2G device. So a gadget like this would be the perfect stop-gap solution for me. No iPad killer, but an iPad postponer…
This device provides functionality which is broadly comparable with the iPad, in the same way as many netbooks, the Kindle, the Nook other eBook readers and a whole bunch of other devices.
How comparable they are is debatable but are they competitors, in as much as is it possible that people will buy one of them instead of an iPad to fulfil one or more needs an iPad could have fulfilled.
But how come this is a "real" competitor when the others aren't? If anything I'd suggest that the "real" competitors are the ones I can go out and buy and use now and where people are doing just that, rather than an unlaunched device I'd need to mod.
"...three of them!", "Android tablet!", "No rooting is involved!", "...no rooting is necessary!", "But does that really matter?!", "Where are you going to match that?!" (etc)
Seriously, this article would have sounded a lot more convincing without them.
Aside from this, it would be interesting to know what the user-experience would be. I can see that the specs aren't as high-end as the iPad, but that might be a first-phase thing.
The biggest obstacle to tablet computing doesn't seem to be the price, it's convincing the market that your product us worthwhile. Tablet PCs have existed for years now with a variety of price points. The price is not the main selling point.
http://www.dealextreme.com/search.dx/search.tablet
Maybe I'll try one out, although 10" screen would really be a selling point for me.
In any case, my bullshit detector comes on full force whenever it encounters so many exclamation marks.
If your use case is to read books, e-ink is for you, all these e-readers with superfluous extra features remind me of the first GPS I got, it had SD card support to play MP3's and Movies but sucked at navigation and had a crap GPS signal. I never used the extra features, and always got lost.