Today we have left and right blinkers, brake lights, the horn, and some 'body' language when you use the whole vehicle to show your intent. But with fully autonomous cars, we could be giving out signals that are rich with information.
"My exit is soon, I'd like to change to the right hand lane everybody!"; "People up ahead of me seem to be stopping suddenly, watch out as I may need to do the same!"; "The right lane is blocked at 43.718045, -79.507663, pass the word back to everyone so they are prepared".
If we can build an open protocol for how cars can share this rich information, then as more and more cars are autonomous, the roads will improve continuously. Even non-autonomous cars could start listening to this data and sharing it with the drivers.
On the other hand, if we don't build an open protocol then we could start to see, for example, all the Waymo cars helping each other out- but not helping the Teslas or the GMs. There's a winner-take-all effect in action.