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You violate HIPAA, and it's severe. So there's already a precedence for sensitive data. We just need to ensure all our personal data is considered under a sensitive data infrastructure of some form. That would hopefully also disincentivize home gadgets from constantly dumping everything to their mothership.

In this specific case: if you own a sonos, try to get your money back over this.

Have you even read what data is being collected? Sonos is not a scum company, though the article is providing badly inaccurate info.