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Is this just a re-branding of "Chrome device management"?

I wish they'd come up with something Family-oriented. I've got my mom, girlfriend, and girlfriend's children all using low-end Chromebooks / Chromebases as their primary computers, and I'm using one for about 80% of my computing. Chrome device management would be useful for us but $50/year per device plus needing to buy G.suite per user is a bit much.

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I'm curious, what would you use device management tools for? They auto-update, so it's not that, and they don't hold much local software (other than Android apps). It seems like a small enough number of devices that it's fast enough to run one-off tasks on each of them manually.

By their nature there really isn't much one-off stuff to be done. We've got the kids on Supervised (local-ish) accounts which lets us monitor their browsing habits and enforce SafeSearch but that's about it.

The glaring hole is that they can't install Apps / Extensions and there's no way for us to do that on their behalf.

This is targeted at the enterprise like the product name says. $50/device for a huge corporation this product is for is just a dot on the balance sheet. For Google, charging consumers for products is just a fraction of the money they make showing ads to consumers.

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