Whose fines, in the rare instance they're actually fining companies, never come close to the profits reaped by the activities that broke the regulations in the first place. For reference: The judgement against the banks after the 2008 mortgage crisis, the fines levied against Wells after the debacle with phony accounts, pretty much any case involving a collections agency, etc.

When the profits are in the billions, even a fine of 600 million is a paltry line item. You either should fine in an amount relative to the amount made by the illicit activity, or even better, go after the executives behind it directly with said fines or prison. As long as these slimeballs can conduct illegal activity and sail away after "resigning in disgrace" with an 80 million golden parachute, while the company pockets several hundred million, they will continue to do so as has been evident so far for anyone paying attention.