It's very consumer friendly, but generally speaking it's also not that bad for corporations since they don't have to fear frivolous lawsuits in Europe.
European consumer law is full of mandatory rules (rules that you cannot derogate from in contracts or in your terms of service). Half of the clauses in your standard American terms would be tossed out by a European court.
European consumer law is far from perfect but I wouldn't trade it for the US system (and I represent corporations).