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I remember a time when the phrase "if you don't know what the product is, you're the product" made sense.

Now it's, "if you don't kn... oh f*ck it, you're the product!"

The sentence is if you don't pay for the product, you are the product. But Sonos isn't exactly free. It isn't exactly cheap either.

Note that the original sentence is a one-way equivalence.

Just because you pay for the product, doesn't mean you can be the product too.

Read the policy. It clearly states they don't sell data and you can opt out from usage info. Where does that make the user a product?