One of the features of the software at the time was that you get two dumb terminals to communicate with each other across the network by simply using the relevant connection protocols. This allowed simple communication streams to occur without having any applications involved, it was handled by the protocols themselves. It also meant that it was very easy to replace those dub terminals with an application without having to change any of the configurations in the network.
TCP/IP rose to the fore due to various reasons that were not related to their technological superiority. To see this you have to look more closely to the history of those times.