For example, going through all the issues with the question and implicit underlying assumptions, talking about what you'd need to give a good answer, or the characteristics a good answer may have might not be exactly what the interviewer expected or was looking for - but such an answer could demonstrate your competence in the field and be a good answer.
On the other hand, trying to make up an answer, or brazen your way through with jargon while hoping the interviewer didn't notice would likely be a bad answer.
It's not that these companies are looking for a single kind of thought. On the contrary, I believe they value different kinds of thought. Instead, they believe they can sort kinds of thought into desirable and not.