I'm an American living in the UK. And to be honest, although I loathed spectator sports in the states - I really like watching football here (not American football!). I was trying to figure out why - and decided that it must be the advertisements. In the states with any sport - there is about 5 minutes of action and then a 3 minute commercial slot. The beauty of football is that they show 45 minutes of action, break for a halftime, and then show the second 45 minutes. And its great. You become much more invested in the game when you are not bombarded by chevy and bud every time you blink, and can appreciate the athleticism much more.
So to answer your question - throwing a world cup final party at my place tonight with my projector and a wall that has about 120" screen :)